An increase in mall shops has devastatingly decreased the core skateshop that we all grew up loving. The mall shops move in and take business away from the ‘core’ skateshops. Parents take their kids to the mall and save themselves the hassle of that one extra stop by the skateshop. They would rather have there grip tape applied by some girl that has no clue what she’s doing. Not to mention in an atmosphere that has the vibe of “buy and leave” written all over it. No skateboard videos playing, no actual skateboarders working there, sometimes not even a bench to sit down and relax on.
With a core shop you can go in and pick up that extra piece of hardware you broke, and it will be on the house. You wouldn’t have to buy the whole packet and leave like you do when you’re at a corporate store.
For many professional skateboarders out there it all started with the core shop hooking them up on the shop team. That’s all disappearing now though. It’s tough enough for a core skateshop to make enough to pay the rent, let alone sponsor pros.
If I’m not mistaken there’s a golden rule that all these corporate shops are breaking. The same brands should not be sold within 5 miles of each other. It seems like this rule is a total fluke in today’s day and age when all everyone cares about is the all-might dollar. Whatever happened to exclusive and staying ‘core’?
To all of you skateboarders out there please don’t forget where we came from, the core skateshop. There’s nothing like the feeling of going to a pure skateboard shop run by real skateboarders. I can’t fully explain the feeling of being in a core shop, it truly feels like you are at your second home. Please support your local skateshop. If you have one in your area and they are still in business help them keep it that way. They are a dieing breed, a species on the endangered list if you would like to think of it that way.
We appreaciate all your support - we couldn't do it without you.

In a desperate attempt o bring boost rating to a younger audience the Olympics has been (and still is) trying to pull skateboarding in as an event for 2012. But now it does not seem so likely for 2012 but more like 2016

Go Longboard!!
Stop by the shop and you'll see something that wasn't there last year. Longboards...we think you'll love 'em
Riding a longboard can take you where you want to go. Whether you are going out for a cruise on lunch break, carving your local hill after school or taking a cross country road trip to explore the worlds best longboarding locations, the result is the same. Longboarding is the opportunity to turn gravity and forward momentum into a personal experience with your environment, be it beautiful or not so much. See for yourself, get out there and go longboard.
We carry longboards from Dogtown, Creation, Sector 9 , Gravity and Riviera. If we don't have one you like in stock, check out out longboards in our online catalog and we'll order it for you and have it within 3 business days.
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New for spring, MoonPop construction features a custom carbon fiber inlay. This composite material brings incredible strength and stiffness to the deck while still retaining the organic feel and weight of a traditional 7 ply Maple deck. AWS’s highest tech construction to date.
Habitat is exclusively offering Cork Ply cruisers for Summer. Cork ply cruisers have a real cork sheet laminated to the top of the deck eliminating the need for griptape. The cork is harvested from live trees in a sustainable manner and adhered with water based glues. These collectors decks are both fun to skate and easy on your shoes.
$52.99 each
Quantities are limited Please give us a call for availability 315.299.4799
NOW AVAILABLE






